UnifY Customer data

Step 1: Ditch the silos and consolidate your customer data

You can start small, by connecting your web and app analytics and your customer relationship management technology. Then think about all the other ways people engage with your business — email campaigns, billing systems, loyalty programs. Next, look into relevant external data, such as the strong audience signals you can get from search intent or videos viewed.

Gather all this data into one place — like Google Cloud — and you’re in a powerful position to find rich and valuable insights about your customers.

Step 2: Measure and analyze across the full customer journey

Once data is structured around the customer, the next step is to measure and analyze across the full journey. That’s the beauty of having a data strategy — you can accurately measure marketing’s impact on the business, not just your campaigns. And it gives all teams the same business-critical metrics to work toward.

When it comes to choosing an analytics solution for your business, there are two things to keep in mind. First, you need a tool that allows you to analyze various customer journeys, channels, content, and campaigns.

Second, you need attribution modeling to see how media works together, and which channels have the most impact. With a means of attributing success to specific marketing touchpoints, your marketing will be more effective. Plus, you’ll be able to see which audiences are most valuable, and which creative works best with them.

Step 3: Create dynamic customer experiences

Finally, look to connect insights to your platforms so you can create and deliver dynamic consumer experiences. Using customer insights, you can build rich audience segments. Working with new technologies like machine learning provides the opportunity to create personalized experiences for these segments.

This media strategy allows you to use intelligence at every step of the customer journey. With this kind of advanced process, you can reach customers across new placements and media touchpoints.

T aking steps toward data unification will help you apply customer insights across your business. Having a unified view of your customer will allow you to reach them with useful experiences, and ultimately be the champion for true long-term business growth.

source:https://www.thinkwithgoogle.com/marketing-resources/data-measurement/bain-customer-connections/

Digital Data Analysis with SimilarWeb

  • Analyze conversion metrics across retail, travel, insurance, banking sites and more
  • Benchmark conversion rates and funnels and understand website’s highest converting marketing channels
  • Understand the performance of brands, products, and categories
  • Optimize search engine marketing efforts by understanding which search terms have the highest conversion rates for any website


Webinar : Key Steps for Data Preparation to Enable Effective Analysis & Visualization on Feb 20,2018

Data preparation is critical for Data Visualization.Finding insights, making correct observations and taking actions to drive outcomes, therefore, don’t just depend on the way information is communicated but also on the preparation preceding the analysis.

The discussion would involve

  • The critical steps for data preparation to enable efficient analysis and visual exploration of the data.
  • Practical examples from actual projects.
  • Share some simple data preparation ideas

Lastly, the webinar would demonstrate an example of how data preparation can enrich a data set and enable further analysis.

Register Here to Block Seat | Feb 20, 2018

Key Steps for Data Preparation to Enable Effective Analysis & Visualization

Moolah for Hevo Data

hevoData
Hevo Data | Cloud based Data Integrator

Hevo Data (HD) is a Cloud-Based data integration platform that analyzes data from many sources.
For example; If order volume started to drop in one area, the team would look at web and ad traffic, customer engagement and feedback, as well as activity by competing services. That meant they needed to draw on data from Google Analytics, Mixpanel, Zendesk or Salesforce, which had to be organized and formatted first. This is a time-consuming process, and without a data integration platform, small to medium-sized companies may only be able to analyze data once or twice a week.
They plan to reduce the amount of time needed to prepare data; from weeks to a few minutes.
Their solutions would get the data ready for machine learning algorithms; since those algorithms are only as good as their training data.
They are Cloud-Neutral, so users can run it on whatever cloud platform they use, including Amazon AWS, Google Cloud Platform, and Microsoft Azure. It also offers an on-premise version of its platform for larger companies that have a private cloud.

source: TechCrunch

Hevo Data gets $1M in seed funding to streamline data integration

Free Scientific Journals

 

RECORD companies and film studios have had to learn to live with internet piracy. Despite their best attempts to close sites or co-opt them, pirated copies of their wares are easily available. Increasingly, the same applies to scientific papers.
On June 21st a court in New York awarded Elsevier, a major scientific publisher, $15m in damages for copyright infringement by Sci-Hub and the Library of Genesis, two websites that offer tens sci hub world tractionof millions of scientific papers and books for anyone to download.

Both sites are increasingly popular with scientists, who use them to dodge pricey paywalls and subscriptions. Alexandra Elbakyan, who founded Sci-Hub in 2011, did not turn up for the trial (nor did the people behind LibGen). But she did send a letter outlining her reasons for starting the site. While at university in Kazakhstan she needed access to hundreds of papers for her studies. But the only way to get them, she said, was to pay $32 per paper, which she described as “just insane”. Having discovered other academics using the internet to trade copies of papers they could not pay for, she set up Sci-Hub to streamline the process.

An analysis of Sci-Hub’s server logs, published in Science in 2016, found its biggest users were people in Iran, India, and China. Such middle-income countries do not qualify for the subsidies big publishers provide to users in the poorest nations, but their universities nevertheless may not be able to afford subscriptions. Not every downloader was cash-strapped, though. Americans were the fifth-biggest users.

Ms. Elbakyan sees the website as a way to make the fruits of science available to researchers whose institutions cannot afford steep fees as well as to anyone else interested. She thinks of it as a radical version of “open access”, the idea that research—which is, after all, mostly funded through taxes—should be published in a way that makes it available to everyone. Unsurprisingly, publishers have little patience for such arguments. Elsevier argues that there is more to publishing than simply shoveling papers online and that work such as editing and arranging for reviews has to be paid for.

Both Sci-Hub and LibGen are based in Russia, beyond the reach of America’s courts. Nonetheless, the American Chemical Society, which publishes several journals, announced on June 28th that it had launched a lawsuit of its own. Provided Ms. Elbakyan does not travel to America, that lawsuit seems equally unlikely to succeed.

Ms. Elbakyan, though, may soon receive an invitation to visit America that does not come through legal channels: she has been tipped as a possible inaugural winner of the Disobedience Award, run by the Massachusetts Institute of Technology (MIT). The award was founded partly to commemorate Aaron Swartz, a former MIT student who also believed that academic papers should be freely available. After downloading millions of them from JSTOR, a paywalled repository, he was charged with hacking. He killed himself in 2013, shortly before his trial. If she does win, Ms. Elbakyan would presumably not attend the ceremony, although the magic of the internet might allow her to accept the gong remotely.

 

Source: The Economist , VOX